The core idea was okay, but his format was way off. It was confusing - so much so, that anyone reading it would be left scratching their head, unsure what the project was about.
Which left me with the moral dilemma; "Should I take this guy's money and deliver the product that he wants, but which I absolutely believe will fail? Or, should I argue with this man - and get him to see things my way?"
The problem was - if we did it my way and forever reason, it didn't sell - then I'd be to blame.
It was a no win situation. I wished the guy luck with his project and I've moved on to other things. But in the interests of Public Service, here AGAIN are some Things that a Broadcaster looks for in a Pitch.
Ignore them at your peril:
A solid proposal must demonstrate:
Please submit the following with your proposal: