Wednesday, July 14, 2010
Social Network Marketing
Four days in and we're well in excess of 400 views. Good - but ultimately not good enough. While I know that Zombie Babies theoretically could go viral at any time, I want to make it happen sooner rather than later. Frankly, if I have any hopes of monetizing the project, the numbers will have to be in the millions of views. Hundreds is flattering - but I need millions.
I'm somewhat in awe of videos that are innocently posted and go viral overnight.
Through FaceBook, I've pestered everyone that I know into watching the video. I'm sure that by now, they're cringing the 29 episodes yet to come. For that reason I've decided to expand my horizons and go after a much wider audience.
I've signed up with several Social Network Clearing sites - sites that skim the ongoing media stream and post interesting links to their readers. These include Fark.com, Stumbleupon.com, Funnyordie.com, Livelink.com and CollegeHumor.com. The premiere video has been submitted - as will all the subsequent episodes. There are a few key sites, such as BoingBoing.net - where I'm waiting until we have a number of videos posted before I make a submission. If "Brain Eatin' Zombie Babies - Episode #17" is the one that breaks big - everything will break big. A single episode gone viral will lead people back to the other chapters.
I've also started a FaceBook group for Zombie Babies. For those who are interested (and FaceBook Members, you can sign up HERE. It'll be THE place for all the news Zombie Babies related.
MEANWHILE - I've actually started work on the Pitch Bible for Zombie Babies. Why would I do that - considering the first look is up on the information highway? When the time comes to speak with potential sponsors, we need to leave them with material to review. Also, should there be mainstream media interest in the project - again, we need to provide a comprehensive overview of what the Zombie Babies are. Having it all down in a well produced document means that I'll never be at a loss for words.