Thursday, June 10, 2010
The Worst Pitches Ever!
Lunching with a friend yesterday, the topic turned to The Worst Pitches Ever. He related the story, passed along from a broadcast executive about the two guys who visited his office.
They'd hyped that they had the Greatest Show EVER!... and had to show it to him. So he cleared some time in his schedule and had a couple of assistants sit in on the meeting. I mean, if this is the Greatest Show EVER... why not?
So the two guys come in with a box. Everyone sits forward in their chairs as the two open the box and pull out a (very expensively produced - and very lifelike)...
...Human Brain standing on two Chicken Feet.
Everyone stares at the thing. "What is it?" asks the executive.
"It's a Human Brain standing on Chicken Feet" says one of the guys.
"Okay. So what's the show about?" asks one of the assistants.
"It's about a Human Brain standing on Chicken Feet" says the other guy.
(Cue sound of Crickets Chirping.) End of meeting.
Ya know? I can believe this really happened. I've done this. Everyone does this - all the time. It's human nature. You get so wrapped up in a single aspect of the pitch that you forget the Key Rule (the OTHER key rule, aside from "Nobody knows anything"): The show needs a great concept and great characters.
WHAT is it about? WHO is it about? WHAT are they trying to achieve? -- That's what they're looking for. Without that, the best pitch in the world is a waste of time.
Psst... Anyone want to buy a slightly used "Human Brain standing on Chicken Feet"?